As expected, TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that users will eventually be able to incorporate into their profiles, videos, and live-streams.
The latest development on this front, following its partnership with Shopify and its recent showcase of coming eCommerce options to advertisers, is a new education portal called TikTok Shop: Seller University, which TikTok is currently testing in Indonesia.
As you can see here, TikTok describes the new education platform as:
“…a training hub to help you do business on TikTok. We offer a full suite of lessons on seller tools, policies, and the latest updates to the shop. Start to learn and sell big!”
Users will eventually be able to sign-up to the program to sell products on TikTok in a range of ways.
TikTok also notes that those who sign up for the program will be able to showcase their products on the second tab of their profile page.
In addition to this, the program also has an affiliated element, which will enable brands to sign-up to have prominent TikTok creators promote their offerings on the platform.
“If you choose to sell through Affiliate, you can upload your products to the Seller Center, set your promotion plans, and collaborate with TikTok influencers to promote your products.”
That also ties into TikTok’s Creator Marketplace, which provides a listing of platform influencers that brands can partner with for promotions.