With YouTube looking to put more emphasis on its TikTok-clone ‘Shorts’ in 2021, the platform has announced the launch of a new ‘Shorts Report’, a bi-weekly overview of key Shorts trends, updates and tips. As explained by YouTube: “Our goal with the Shorts Report is simple; support YOU on your creative journey, regardless of your starting point. Whether you need… Continue reading YouTube Launches New ‘Shorts Report’ to Promote Key Short Video Trends

The design of the human body isn’t just orchestrated to fulfill our day to day experiences, but it also serves as a quantifiable long-lasting reference point for our mindset when creating any Piece. So, whenever you need to create something especially a design, ask yourself “does it conform to the principles of designs?” If yes,… Continue reading Human Anatomy and design

Not long ago, it was laughable to think that a brand can scale up its revenue up to 7-figures using digital advertising. But now, the number of Brands, bootstrapped businesses that make over 100% ROI on advertising spend has rapidly increased in the past few years.To make sense of it all, you need to understand… Continue reading Build Your Perfect Business: Here’s What’s Working Now.

Great copywriting can move mountains. Think about the last time you bought something — what was it that sold you on the product or service? The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did the heavy lifting. After all,… Continue reading The Ultimate Guide to Copywriting

As expected, TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that users will eventually be able to incorporate into their profiles, videos, and live-streams. The latest development on this front, following its partnership with Shopify and its recent showcase of coming eCommerce options to advertisers, is a new education… Continue reading TikTok Launches New Seller University as it Looks to Expand its eCommerce Push.

AR is set for major growth in 2021, offering consumers more interactive, engaging options to connect virtually, which will also open up new avenues for shopping, promotions, and brand association. Underlining this, this week, Snapchat has shared some data on the usage of its AR tools during the recent Super Bowl, which saw a range… Continue reading 59 Million People Uses SnapChat AR Tools During the Super Bowl

Until recently, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to make a difficult decision about which platform… Continue reading Facebook Ads vs. Google AdWords: Which Should You Be Using?

While audio live-streaming is having its moment, Instagram is still catching up on the last big live-streaming trend, with Instagram Chief Adam Mosseri revealing that that company is planning to launch multi-participant IG Live video chats within the next few weeks. Instagram actually began testing this functionality in India in December- with interest in live-streaming… Continue reading Instagram Plans to Launch Multi- Participant Live Streams

In news that will surprise absolutely no one, Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app.Clubhouse, the invite-only audio social platform, has seen a massive rise of late, going from 600,000 active users in December, to 2… Continue reading Facebook Develops ClubHouse Clone

Google process about 40,000 search queries every second. That’s 3.5 billion searches a day. As Google’s search volume grows each year, the importance of SEO grows, too. If you’re not search optimized, you’re missing out! Why is SEO worth it? For starters, it helps you attract more traffic to your website. While you won’t appear for all 40,000 search… Continue reading Attract More Traffic