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LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But in order to maximize the benefits of the platform, you need to understand how it works, what generates the best response, and how you can utilize its various tools to optimal… Continue reading 3 Tips to Boost Your LinkedIn Presence in 2021

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call-to-action phrases… Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups

Content creation and strategic implementation are just the beginning of Facebook advertising. Hiring a Facebook ad agency makes life so much easier, here’s why.What You Need To Know Did you know that cost-efficient and high impact marketing methods using Facebook advertisements can be made even more effective? There is a way you can get even… Continue reading Reasons to Use a Facebook Ad Agency

With Apple planning to roll out its new IDFA update shortly, which is expected to significantly reduce the amount of behavioral data available to advertisers across the mobile eco-system, Google is also exploring its options on this front, as it works to bring Android up to speed with the broader push towards increased data tracking transparency. As per Bloomberg: “Internally,… Continue reading Google is Considering its Own Update to Data Tracking on Android in the Wake of Apple’s IDFA Change

This could be handy for those looking for options to enhance their video content. Today, Google has announced a new update to its video editing features within Google Photos, including new cropping options, the capacity to ‘change perspective’, apply filters, and enhance specific video elements. That could be a good, quick way to improve your video… Continue reading Google Adds New Video Editing Features to Google Photos

With Lunar New Year being celebrated this week, Facebook has added some new themed tools to both Facebook and Instagram for those looking to participate in welcoming the first new moon. Marking the Year of the Ox, Instagram has added a range of new stickers and AR effects for the event, which users can add to their… Continue reading Instagram and Facebook Add New Features to Celebrate Lunar New Year

Are you looking to get into Instagram Reels for your business? If so, then this new video from Facebook’s Creative Shop team is for you – in the second video of its new tips series, Facebook has provided a brief overview of how to create effective, engaging Instagram Reels clips. Now, those tips won’t be universal, of course – not… Continue reading Facebook Provides Tips on How to Create Effective Instagram Reels Content

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where… Continue reading Save 10 Hours Every Week With these Social Media Marketing Shortcuts

With YouTube looking to put more emphasis on its TikTok-clone ‘Shorts’ in 2021, the platform has announced the launch of a new ‘Shorts Report’, a bi-weekly overview of key Shorts trends, updates and tips. As explained by YouTube: “Our goal with the Shorts Report is simple; support YOU on your creative journey, regardless of your starting point. Whether you need… Continue reading YouTube Launches New ‘Shorts Report’ to Promote Key Short Video Trends