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5 Common Landing Page Mistakes and How to Fix Them

A landing page is that page your potential customer gets to after clicking on your email, ad, or whatever medium you use to introduce your offer. Landing pages are the backbone of any successful marketing and/or advertising campaign. There are two major types of landing pages:  Click-through landing page  Lead generation landing page  A “Click-through”… Continue reading 5 Common Landing Page Mistakes and How to Fix Them

20 Creative Call to Action Examples for Email Newsletter Signups

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call-to-action phrases… Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups

Google is Considering its Own Update to Data Tracking on Android in the Wake of Apple’s IDFA Change

With Apple planning to roll out its new IDFA update shortly, which is expected to significantly reduce the amount of behavioral data available to advertisers across the mobile eco-system, Google is also exploring its options on this front, as it works to bring Android up to speed with the broader push towards increased data tracking transparency. As per Bloomberg: “Internally,… Continue reading Google is Considering its Own Update to Data Tracking on Android in the Wake of Apple’s IDFA Change

Google Adds New Video Editing Features to Google Photos

This could be handy for those looking for options to enhance their video content. Today, Google has announced a new update to its video editing features within Google Photos, including new cropping options, the capacity to ‘change perspective’, apply filters, and enhance specific video elements. That could be a good, quick way to improve your video… Continue reading Google Adds New Video Editing Features to Google Photos

Instagram and Facebook Add New Features to Celebrate Lunar New Year

With Lunar New Year being celebrated this week, Facebook has added some new themed tools to both Facebook and Instagram for those looking to participate in welcoming the first new moon. Marking the Year of the Ox, Instagram has added a range of new stickers and AR effects for the event, which users can add to their… Continue reading Instagram and Facebook Add New Features to Celebrate Lunar New Year

Facebook Provides Tips on How to Create Effective Instagram Reels Content

Are you looking to get into Instagram Reels for your business? If so, then this new video from Facebook’s Creative Shop team is for you – in the second video of its new tips series, Facebook has provided a brief overview of how to create effective, engaging Instagram Reels clips. Now, those tips won’t be universal, of course – not… Continue reading Facebook Provides Tips on How to Create Effective Instagram Reels Content

Save 10 Hours Every Week With these Social Media Marketing Shortcuts

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where… Continue reading Save 10 Hours Every Week With these Social Media Marketing Shortcuts