AR is set for major growth in 2021, offering consumers more interactive, engaging options to connect virtually, which will also open up new avenues for shopping, promotions, and brand association.
Underlining this, this week, Snapchat has shared some data on the usage of its AR tools during the recent Super Bowl, which saw a range of big-name brands employing Snap Lenses within their campaigns.
That’s a lot of activity – as a reminder, Snapchat’s daily active user count is 265 million, with 92 million of those in the US. That suggests that the majority of US Snapchatters engaged with Super Bowl-themed AR tools, highlighting the resonance of such campaigns, and their rising popularity among brands.